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Packaging for Retrogusto by Uzumfermer

Packaging for Retrogusto by Uzumfermer

Uzumfermer is a winery located in Kattasuv village of Kibray district of Tashkent region, whose history started back in 2008. Today, the farm grows more than 100 kinds of grapes, 20 of which are special wine varieties. Also, Uzumfermer has sprouted in the city of Parkent, the main winemaking area of Uzbekistan. Here, about 60% of land is occupied by table varieties of grapes and the remaining 40% by technical varieties. So far, no other region of the country can compare with such statistics. Absolutely all varieties cultivated in Uzbekistan are grown here: Soyaki, Bayan Shirei, Cabernet Sauvignon, Pinot Noir, Riesling, Saperavi and even Hindogni.

The development of the Uzumfermer brand is gaining momentum every year, covering more and more areas for wine production. Experiments with local grape varieties and international technologies for wine production give birth to an impressive number of new and promising varieties. Also, the company is preparing to export its product, which has been the impetus for the creation of a new line of wine designed for export.

The idea was to create a new line of wines which would reflect the wine’s birthplace, varieties, taste characteristics as well as the year of vintage. In addition, there was a need to raise people’s awareness of the fact that our regions grow the varieties that make the best wines.

For wine lovers, the terrain in which the crops are harvested matters a great deal. It affects both the taste and the quality of the wine as a whole. Since we are going to export wines to other countries, we would like to show the area of origin of our wine. We decided to transfer the outlines of the map of the Kibray and Parkent regions onto the bottles of wine as a label.
It was decided to name the new line of wines from Uzumfermer – Retrogusto, a word meaning “aftertaste”. The wine unfolds in stages and the sweetest, most extraordinary stage is the aftertaste. Sometimes it comes with citrus notes, and sometimes with chocolate notes.

CREDIT

  • Agency/Creative: Taboo Branding
  • Article Title: Packaging for Retrogusto by Uzumfermer
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Uzbekistan
  • Agency/Creative City: Tashkent
  • Market Region: Asia
  • Project Deliverables: Label Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass
  • Industry: Food/Beverage
  • Keywords: wine, bottle, map, minimalistic

  • Credits:
    Designer: Sitora Rustamkhodjaeva
    Project Manager: Saatova Malika
    Technical Designer: Sayidov Azizbek

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