What is packaging eye candy? It’s when the label is so juicy it gives you a visual taste. Why bother reading the flavor when you can see it!!?

Packaging design is what sells your product the most. There is nothing that attracts a customer more than a juicy label. The potential of expressing your brand story, product quality and indirect brand positioning are what makes it so important. Storytelling through packaging is something we should never underestimate.

This label could be in a foreign language but you’d still know what the flavour is based on the imagery. There is Power in the Packaging.

Label, pattern and fruit illustrations designed in Adobe Illustrator. Can mockups rendered in Adobe Photoshop. A product’s label is the first indicator of quality to a customer.

Enticing packaging and label design can sell a shopper on your product, even before they get the chance to hold it. It gives them a free taste of what’s inside. Lime illustrated in Procreate, then vectorized in Adobe Illustrator.

Premium brands spare no expense in quality ingredients. Well designed packaging is the quality ingredient to attracting customers. Branded packaging using custom illustration and pattern design is a cost-effective way to consistently and quickly emphasize your brand and create a competitive edge.

Drink packaging designed with the art direction of grabbing the customers attention with eye-candy on the label. Each label showcases a large hand-drawn illustration of a fruit and a repeat pattern. These drawings were illustrated in Procreate and redrawn as vector art in Adobe Illustrator. The can labels keep a consistent layout and composition and change the color, graphic and pattern per flavor. This consistency keeps unity amongst the brand and makes it easily recognizable on the shelf when the next drink flavor is realised. Can mockups with water drops designed in Adobe Photoshop with smart objects.