About Project: Gisb Electric , recently launched a competition to redesign its visual identity, The project presented a unique challenge of reimagining and refreshing the brand’s visual representation. I had to consider the organization’s history and values while incorporating a modern and innovative approach. The key objective was to create a visual identity that resonates with stakeholders and reflects the company’s positioning as a leading industry player. Through meticulous design choices, I aimed to capture the essence of GISB mission and values while creating a cohesive and impactful brand image. This project demanded creativity, strategic thinking .

Overview: Gisb Electric is an industrial group which is made up of several companies such as the Algerian cable factory, kast, gisb energy and gisb green power. he has become one of the most important economic operators in Algeria.

Why choice evolutionary rebranding: The choice to pursue an evolutionary approach rather than a revolutionary one in rebranding Gisb is primarily based on the desire to maintain the brand’s existing recognition and equity. By building upon the current visual designs, the intention is to ensure a smoother transition and minimize any potential disruption or loss of trust from users and partners. While a revolutionary rebranding could offer a dramatic change, it also carries the risk of alienating or confusing stakeholders who are familiar with the brand’s established identity. The evolutionary approach allows for incremental updates while preserving the core essence of the brand, striking a balance between modernization and continuity