“Hõbe Mahe is an organic craft vodka – the sister product to the premium Hõbe Silver filtered Estonian vodka. Mahe is the Estonian word for mild – which represents the refined and smooth character and taste. The brief was to stress the organic nature of the product in an interesting and new way – which is why the etiquette was printed directly onto wood – to really give this natural feeling and to emphasis the quality of the grain. It also meant that much like the rings in a tree each etiquette is unique due to the individual patterns in the wood grain.”
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