Innovative company Z+ focuses in producing workplace furniture. The brand’s name has a deep connotation, signifying that there are endless possibilities from A to Z and that there is always more to discover. Z is the final letter in the alphabet, however it denotes a beginning rather than an end. The plus sign, which is included in Z+, adds a message of limitless potential and ongoing development.

I had lengthy chats with the customer throughout the process to fully get their vision and target market. I created a concept by matching their objectives with my creative process and adhering to the brand’s attitude of unrestricted ideas and forward-thinking.

The freshly created logo captures the essence of Z+. It has a modern appearance with a hint of refinement. The plus sign stresses the concept of additional options and continual development, while the stylised Z letter symbolizes the brand’s dedication to innovation and creativity.

The stationery items were designed to match the brand’s contemporary and businesslike image. The typeface and color scheme are elegant and assured, leaving a lasting impression while upholding simplicity and consistency. Each piece, from letterheads to business cards, was thoughtfully created to offer a consistent and enticing corporate identity.

I wanted to express Z+’s inventiveness, boundlessness, and unique attitude with this branding project. I wanted to give the company’s target audience an impactful brand experience by exhibiting the business’s distinctive traits and principles. I wanted to help Z+ on its path to becoming a significant participant in the business world by using my talents and ideas.