The Spice Agency were tasked with the name development for a new botanical Australian Gin that reflects the Australian outdoors. Using a clear substrate on the back of pack we were able to show a graphic through the bottle.
We created a new Australian Gin that pays tribute to the great outdoors, have crafted a visual masterpiece. By utilizing a transparent backdrop on the bottle, they artfully capture the captivating fusion of colour and liquid. As hues intertwine with the fluid, a symphony of vibrant tones dances in harmony with the light.
The true enchantment lies in the interaction of botanicals with the art of distillation, akin to the blending of brushstrokes in a watercolour painting. Incorporating a delicate watercolour image of blossoms on the back, the essence of this artistic alchemy is perfectly encapsulated. A sleek vertical front label complements the design, offering viewers a captivating vantage point to appreciate the mesmerizing interplay between light and the radiant colours emanating from the bottle.
This visual experience transcends the ordinary, showcasing the seamless fusion of nature, craftsmanship, and artistry. Prepare to be captivated as you savour the beauty of this exceptional gin—a testament to the harmony found in the union of nature and creativity. Immerse yourself in the essence of the Australian outdoors, where the magic of colours and the fluid converge to create a truly unforgettable sensory journey.
See-through labels on spirit bottles offer a captivating visual experience that merges the worlds of art and craftsmanship. These transparent labels provide a glimpse into the liquid inside, creating a tantalizing preview of the spirit that awaits. With their clean and sleek design, see-through labels allow the bottle’s contents to take centre stage, inviting the viewer to explore the rich colours and textures of the liquid. The transparency adds an element of intrigue, enticing the senses and heightening the anticipation of what lies within. With the crystal-clear purity of a Gin, see-through labels transform the packaging into a work of art, beautifully showcasing the spirit’s character and allure.
CREDIT
- Agency/Creative: The Spice Agency
- Article Title: Bloom & Blossom – Embracing Nature’s Palette in Australian Gin Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: The Spice Agency
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Naming, Brand Tone of Voice, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Gin Packaging, Botanicals
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Credits:
Creative Director: Nichola Dearne