Dancing Vines: the world’s first Lightsecco
Dancing Vines is the world’s first Lightsecco — with half the calories and alcohol of regular sparkling wine. It is born from a harmonious blend of local, organic, indigenous grapes from sustainable vineyards, with ts delicate bubbles, light flavour and wonderful aroma making it an extremely fresh sparkling wine.
It’s a truly rare fusion of tradition of innovation, that delivers a a superior experience in every ocasion.
For this project, we worked with Caravella Inc, an innovative alcoholic beverage company that focuses on creating disruptive, innovative and exuberant products for the US market,
From the beginning, our creative development goal was to capture the essence of the product’s lightness and freshness in our design. We wanted it to be premium but young, classy but fun, flashy but elegant. We worked with the illustrator Emma Clinton to create the mesmerising gold and white leaves illustrations, with their hints of blue and green, that surround the bottles. They evoke a sense of light, movement and liveliness, that mirror the name “Dancing Vines”. The fluid and thin lines, with their graceful curves, create a captivating visual display, enticing you to explore the wine within.
Overall, the design emits a sense of lightness, perfectly mirroring the low-calorie aspect of the wine itself. The luminous bottles invites us to indulge in a guilt-free celebration, leaving an everlasting impression that will make us yearn for another graceful dance with the vines.
CREDIT
- Agency/Creative: Volta Studio
- Article Title: Creating a Captivating Design for Dancing Vines’ Lightsecco by Volta Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Porto
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: dancing, vines, sparkling, wine, light
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Credits:
Creative Director: Pedro Vareta
Designer: Rui Magalhães
Project manager: Lourenço Neves
Illustration: Emma Clinton
Photography: Nuno Moreira
