The branding of the Kosm brand, a business holding company, reflects its global proposal, which emphasizes movement and growth as the basis for expansion and human development. With the “expanding business” brand positioning, Kosm & co seeks to ensure that all its actions, products, services, experiences and interactions with companies and people are capable of driving exponential growth.

One of the key elements of Kosm’s branding is the new logo, which embodies a dynamic and unique approach. To transmit this visual identity in its graphic pieces, we chose to use parts of the logo and transform them into a consistent brand guideline. This concept allows you to create a progressive, clean and dynamic look.

By combining these graphics sets, we’ve developed an easy-to-use modular system that remains authentic and original. This system provides flexibility in the creation of communication materials, while maintaining the visual cohesion of the brand. Each graphic piece developed within this system embodies the essence of Kosm, conveying its message of growth and evolution.

The choice for a clean and dynamic design reflects Kosm’s philosophy of seeking simplicity in the complexity of business. Through a cohesive and striking visual identity, the brand stands out in the market, conveying confidence and innovation.

Kosm’s graphic system also provides versatility, allowing adaptation in different contexts and communication channels. Whether in digital media, print or at events, the brand can be applied consistently, strengthening its recognition and impact.

In short, the branding of the Kosm brand highlights its proposal for expansion and growth, emphasizing exponential evolution for companies and people. Through a dynamic and unique graphic system, the brand conveys its message in a clear and impactful way, consolidating its identity in the market and boosting its success.