The brand Inkalimentos emerges as the bearer of the culinary legacy of the ancient Incas, which now unfolds majestically before the new generations of Peruvians. Its mission is to bring ancestral superfoods, authentic treasures such as quinoa, maca, and kaniwa, to their tables, nourishing the souls and bodies of their ancestors.
Our goal was to develop a visual identity that transcends time, delving into the mysterious traces of Inca culture. From the core of the brand, the logo, we drew inspiration from the magnificence of the stone of the 12 angles, an unbreakable symbol of perfection and divine connection, complemented by the crown, an emblem that honors the supreme leader of the Incas: the Mascaipacha. So, we created a logo that surpasses the boundaries of form and color, emanating captivating harmony.
The packaging is a faithful reflection of this vision, inspired by the solid forms and perfect fit of Inca architecture, featuring the very Inca leader as a friendly and approachable character. His image, infused with pride and identity, embraces us and invites us on a journey of self-discovery and ancestral connection that is truly moving.
Every detail, every stroke, every color designed on the packaging is imbued with the unyielding spirit of a glorious civilization. It brings us closer to a sensory experience filled with exquisite and nutritious flavors that have withstood the test of time. Inkalimentos is not just a brand; it is a portal to a majestic past, connecting us with our roots and reminding us of the greatness of a culture that lives and beats within each bite.
Inkalimentos pretend to be a excellent brand of nutrition, honoring the past and building a future in which the legacy endures, revealing the ancestral magic that awaits within each product.
CREDIT
- Agency/Creative: Chamán Agency
- Article Title: Celebrating Inca Superfoods with Inkalimentos Captivating Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Lima, Perú
- Market Region: South America
- Project Deliverables: Brand Identity, Illustration, Packaging Design
- Format: Bag
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: superfood, cereal, peru, packaging, ancestral, inca
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Credits:
Creative director: Manuel Cárdenas
Account director: Alejandra Vásquez
Art director: Mafer Benavente
Graphic designer: Luis Pajuelo
Account Executive: Marjorie Ruiz
Photography: Andru00e9s Alfaro
Post production: Diego Zegarra