At the beginning of 2023, we were mandated by a young Swiss entrepreneur to redesign the brand identity: Nureskin. A brand specializing in cosmetic products based on donkey milk. Martin was very successful with this brand and after a year and a half of activity, he was approaching a glass ceiling. If he had succeeded with a sober brand image to attract more than 3000 customers, his real objective was to be able to gather a larger public on the various problems of the skin. Donkey milk being the main thread of his approach, he quickly worked on the development of a more complete product range. We worked together on the positioning of the brand, its commitments, and its corporate culture, which would be the pillars of the new identity.

It was very pleasant to accompany a young company, at a crucial moment of change to legitimize and give credibility to the R&D work undertaken for months. The strategy resulted in a brand manifesto that synthesizes the brand’s raison d’être and ambition.

We created this new visual identity, a new brand manifesto, a new art direction as well as the photo report of the products for the launch of the new website.

Specific work has been done on the packaging. We wanted to limit the environmental impact of the products. For that, we were careful to limit the flat colors and to choose the size and thickness of the text carefully.
I’ll end with Martin’s kind words after our performance:

I loved working with Studio Huge on the redesign of a cosmetics brand. They quickly understood where I wanted to take my brand and were able to create a strong and unique identity. Their approach is very aesthetic and they quickly became familiar with my world. The big plus is the client portal on Notion dedicated to the project, we feel accompanied and we can participate in all stages of the project. Fluid communication – fast – very professional work, I can only recommend it!