• Project

  • Region

  • Industry

Pavement Gives Utopian Coffee a New Look that Celebrates the Origins of Coffee

Pavement Gives Utopian Coffee a New Look that Celebrates the Origins of Coffee

Utopian Coffee was founded by a backpacking vagabond who fell in love with coffee-producing countries, particularly their diverse cultures and people. Today, this has evolved into an intentional commitment to invest in and learn from coffee producers first hand. “Farm Direct” may be a catch-phrase for some, but it’s a non-negotiable lifestyle choice for Utopian Coffee. To capture this unwavering promise, Utopian’s branding and packaging design were evolved into a vibrant representation of the sources of their coffees. Colorful full-bleed illustrations of surrealistic flora and fauna replaced Utopian’s previous stark blue identity. To complete the brand overhaul, the logotype was given a modest evolutionary facelift. The results allowed this humble coffee roaster from Fort Wayne, Indiana to stand brightly amongst its third-wave coffee counterparts.

CREDIT

  • Agency/Creative: Pavement Design, LLC
  • Article Title: Pavement Gives Utopian Coffee a New Look that Celebrates the Origins of Coffee
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Oakland
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Illustration, Packaging Design
  • Format: Pouch
  • Substrate: Plastic
  • Industry: Food/Beverage
  • Keywords: coffee, packaging, branding, utopian, identity, logo, pavement

  • Credits:
    Creative Director: Michael Hester

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
20
Good
Vote
5
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
19
Good
Vote
8
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
23
Good
Vote
6
Bad
Vote
0