With a clear and objective positioning, the creative path was defined for this line of natural broths. Products with extremely high nutritional power, made with natural ingredients and without preservatives. .We use illustrations related to the elements and flavors, highlighted by the color scale and the typographic construction, which aligns the highlighted information and the name of the product. We adopt a more fun and clean language, to communicate a clean label product line in its essence.
Another important definition for the project was the pouch model chosen, with a view to the practicality of handling and use, also considering the protection of the product’s content, enabling the fractionation of use and subsequent consumption.

In addition, the choice of pouch model was also designed to meet the demands of modern consumers, who seek practicality, convenience and sustainability in their consumption choices. The pouch is a type of packaging that has several advantages over traditional models, such as reducing waste and logistical costs, in addition to being easy to transport and store.

In this way, the strategy adopted for the natural broth line is in line with market trends and with the demands of consumers, who are looking for products that combine flavor, health and practicality. With a modern and functional packaging, a varied mix of products and made with natural ingredients, the line of natural broths promises to conquer the palate of the most demanding consumers and become a reference in the market of healthy and functional foods.