MB cargo company has been operating since 2013 and offers quality cargo transportations of any size by means of minibuses in Latvia, Baltic States, Europe and Scandinavia. MB is short for Myrtle Beach, the place where the company was founded.

They approached me to create an identity to stand out from the competition and have a recognizable visual identity for clients. I developed a classic identity, which consists of a logo, colors, a font and a corporate element.

Underlining the reliability and safety of the brand, I showed curves roads, turns in the logo and came up with a slogan “We will overcome any road”, what is reported in the slogan tells us that minibuses are high quality, as well as drivers are experienced, which ensures reliability of delivery, that they will overcome even the bad roads.
Also, the shape I gave for the logo, I started to use separately as a corporate graphic as a container and a pattern in order to to develop an identity, to make it more interesting.

A strict neo-grotesque font was chosen as a corporate font, which also emphasizes the reliability of the brand along with the corporate green color.I also tried to create a creative navigation with their signature twists as a concept using 3D.

The result is a robust, minimalistic, concise and simple identity that will help you stand out from the competition and become recognisable in the market.