Bloom Nutrition began when co-founder, Mari Llewellyn, began posting about her 90lb weight loss journey on Instagram in 2017. Her story quickly spread around the internet, bringing thousands (now millions) of women to her page. Fitness helped Mari bloom into her best self, and she was inspired to help other women do the same. Bloom supplements are designed to help women who are ‘intimidated’ by other supplement companies, and fitness overall. The products contain no artificial coloring or too much caffeine – just simple formulas and delicious flavors.
Looking to revamp their branding in preparation for retail launch, Bloom engaged Riser to evolve the look too be fun, slightly fem, modern, and capable of flexing across D2C and traditional retail channels.
We started with the logomark, transitioning the existing “B” into a more elevated, memorable, and curvaceous “Bloom” health-conscious females could relate to. Stylized ingredient illustrations add modernity and charm, while creating an ownable look that easily extends into digital channels. A cleaned-up communication hierarchy brings focus to each SKU’s unique benefit, making it simple for newcomers to shop in what can be an overwhelming category.
After successfully introducing two redesigned SKUs, the Bloom team engaged Riser to refresh the entire portfolio of 60+ products. The new packaging has received accolades from Bloom’s loyal followers and positioned the brand for nationwide growth.
Since partnering with Riser, Bloom has blossomed into a full-grown brand with nationwide distribution at Target and Walmart!
CREDIT
- Agency/Creative: Riser
- Article Title: Bloom Branding and Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Branding, Packaging Design, Rebranding, Typography
- Format: Jar, Pouch
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: branding, branding design, brand design, rebrand, rebranding, packaging, packaging design, food packaging, cpg, brand identity, visual identity, identity design, graphic design, supplements
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Credits:
Co-founder & Designer: Camila Drozd
Co-founder & Designer: Paul Marcucilli
