Cafetalia is a coffee company created in 2019 and dedicated to the cultivation, processing and marketing of quality Colombian coffee and cocoa.

The main idea developed for the design of the packaging was to highlight the two most important parts of coffee cultivation, the bean and the hands of coffee producers, so it was decided to use eye-catching and pleasant illustrations that show the essence of the company.

Original illustrations with textures were created to demonstrate the values of the brand, which were the work of its coffee growers and their quality in the coffee harvesting process.

For the project, emphasis was placed on the use of illustrations that evoke pleasant emotions, since the brand was looking to connect with its target audience, which is the coffee region of Colombia, also for the packaging it was decided to make a variation in colors to differentiate the types of roasted coffee offered by the brand.

For the design of the logo we worked on the concept of hands and their importance that they have in the production and cultivation of coffee, for this reason the logo represents a coffee bean when the two hands are together and each of them with a few small lines around symbolizing the hard work that coffee farmers do.

The color palette used was extracted from the coffee beans and their ripening point, all this in order for the brand to connect more with the lovers of this product and the visual identity that was developed for its packaging can be identified more easily.