Medronho brandy is a very exclusive product from the south of Portugal, that connects with a Mediterranean heritage.
The “strawberry tree”, as it is commonly known, holds a greater treasure than its fruit. It’s one of the crops that most adapts to climate change and one of the fastest to recover in case of fire. In Portugal, it’s also being used as a very effective strategy to fight the fires that have been devastating the country for the last decades.
All answers reside in nature and that is what the brand intends to honour. “Corta-fogo”, which translates to “cut-fire”, is a tribute to nature’s own solution to fire. A tree that saves trees.
The bottle design embodies an organic shape, as if it was handpicked from nature, like the medronho fruit. A design elevated by the label and its complex finishings, in which the hot foil stands out as a reminiscence of the brandy’s distillery process in copper still. The cork cap is sealed with a metal staple, the final stage of a handcrafted process that starts in the fruit picking.
Corta-fogo brandy is a brand built from a strong concept, powerful storytelling and an exclusive bottle design. Assets that work together to highlight the uniqueness of the product.
CREDIT
- Agency/Creative: Brava
- Article Title: Corta-Fogo Medronho Brandy Packaging Design by Brava
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Europe
- Project Deliverables: Brand Naming, Brand Strategy, Branding, Label Design, Packaging Design, Product Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/23
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Credits:
Design & Creative Direction: Sandra Costa
3D Visualization: Untactil
