Foo Foods is a brand trying to make traditional and ethnic foods accessible to urban people using innovative methods by ensuring utmost convenience in storing carrying and consuming.
Introducing the all-new redesigned packaging for Foo Foods stuffed mussels! Our packaging artwork features a beautiful and minimal illustration of a seaside, with waves in shades of blue and sand in shades of sand color, which gives it a brighter and more cohesive look. This new color palette is inspired by freshwater mussels and organic ingredients, making it visually appealing and distinctively eye-catching on the shelf.
But why did we choose this theme for our packaging? Well, marine mussels live in the salt water oceans and bays, and they require good water quality, stable stream channels, and flowing water to thrive. We wanted our new packaging design to capture the essence of this natural habitat and bring it to life in a playful and fun way.
The packaging design isn’t just a pretty sight, it’s also designed to create brand awareness. We have positioned the Foo Foods logo prominently on the front side, which is the first thing the customer sees. By making the logo as big as possible, we aim to position the Foo Foods brand name in the customer’s mind and attract more attention to it. After all, Foo Foods is a new brand to the market, and we want to make a lasting impression!
The new packaging design reflects the playful and fun personality of Foo Foods. The eye-catching new color takes inspiration from freshwater mussels and organic ingredients, giving it a distinctively unique look. The packaging is now visually brighter, with wider and more cohesive colors that make the packaging stand out dramatically on the shelf.
So, the next time you’re at the store looking for a delicious and healthy snack, make sure to grab a pack of Foo Foods stuffed mussels. Not only are they nutritious, but they also come in a packaging that is as delightful as the product itself!
CREDIT
- Agency/Creative: Musahib Mubarak
- Article Title: Redesigning the Packaging of Foo Foods
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Calicut
- Market Region: Asia
- Project Deliverables: Packaging Design, Packaging Guidelines
- Format: Pouch
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: packaging redesign, Stuffed Mussels
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Credits:
Creative Designer: Musahib Mubarak