Kajo Cosmetics is a sustainable beauty brand from Finland, born out of passion about Nordic nature and eco-friendly skincare. The cooperation between the brand and Karolina Król Studio encompassed the creation of a new brand identity, packaging designs and a website. Kajo all about finding balance and harmony in everyday life and aims to use the wealth of native Nordic ingredients to help reduce the negative effects that the harsh climate has on the skin. Their products are created to moisturise, nourish, and answer the needs of a practical, health- and wellness-conscious audience who love minimalism, practicality, functionality and usefulness. This truly minimalist brand brings the best out of the powerful native ingredients such as sea buckthorn, bilberries, or willow bark, to allow the user to create their everyday skincare routine that’s ethical and sustainable.

The minimalist look and feel of the brand identity created by Karolina Król Studio is inspired by the Finnish nature and the cool, minimalist Nordic style. The high-quality, modern, crisp and fresh feel of the brand is reflected in the clean, minimalist grey boxes, while the elegant touch of copper foil adds an eye-catching, premium look. The natural colours of the products peak through the frosted glass bottles adding a beautiful pop of colour to each of the products and building a warm colour palette of the entire range. The bottles are made out of recycled glass, which is an important detail that helps the brand to connect with their environmentally-conscious audience. This natural, clean look inspired by the cool Finnish climate is also the theme of the Kajo Cosmetics website that heroes their amazing products as well as the native Nordic ingredients that they’re made of. All to convey the brand’s message that—just like in nature—less is truly more.