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HealthSetGo Gummies Packaging Design

HealthSetGo Gummies Packaging Design

HealthSetGo (HSG) – When life gets tough, HSG gummies are here to help you! The one-stop-shop for all your nutrition needs founded by health enthusiast Priya Prakash, HSG offers nutritional products to help you stay on top of your health game. It’s time to say goodbye to nutrition gaps and say hello to innovative supplements that’ll keep your body happier and healthier.
Beyondesign partnered with HSG to design the packaging of the supplements. “Dear Health We’ve Got you”- a smart communicative language, fun bold colours and new age icons were the key elements that brought together a young look for the brand that resonates with its audience.

The idea was to create a design communication that shows an understanding towards the user’s need for such products using interactive type and approachable illustrations as per the product offering. Each product has a unique composition that is created to resolve the unspoken needs of all people, young and old, be it lack of energy, added stress or disturbed sleep patterns. HSG aims to be the partner in the journey to betterment, to support you in aiding those problems that have not been addressed and provide a delicious supplement to help resolve those. These gummies are created with with clean resources and finer ingredients which don’t harm the body and we wanted to bring that out in a neat way on the front of the packaging, ensuring the visibility of the product USPs. The brand name itself captures the action of moving forward and we captured that energy through the logo type formation. The world is ready to ‘go for great’!

CREDIT

  • Agency/Creative: Beyondesign
  • Article Title: HealthSetGo Gummies Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Mumbai
  • Market Region: Asia, Global
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Creative Direction, Logo Design, Packaging Design
  • Format: Jar, Tube
  • Substrate: Pulp Board
  • Industry: Pharmaceutical
  • Keywords: Branding, Strategy, Packaging, Health, Gummies, Logo, Nutraceuticals

  • Credits:
    Creative Director: Bhavika Shah
    Senior Graphic Designer/ Project Lead: Tanya Bali

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