Global rebranding for this investment and wealth optimization expert.

The firm Valentin & Associés, AFER correspondent, member of the Financière de la Seine group, called on LAPETITEGROSSE to clarify its brand architecture and bring together all of its activities under a single entity.

An exciting challenge to support Eric Coudert and Damien Lamorinière in this new complete corporate branding with a high-end and contemporary positioning.

After an initial reflection on the brand architecture, to provide clarity, impact and a good memory of the company, the choice was made to keep only the name Financière de la Seine. This name makes sense because the different offices go from upstream to downstream of the Seine: from Deauville to Le Havre to Paris.

A signature has been thought out to give character to the brand and engage customers: “Let’s invest together”.

The idea then was to create a new visual identity, premium, unique, contemporary while remaining corporate and timeless.

The choice of characters is a determining moment in each identity project; here the Ogg from the Sharp Type foundry is a desire to have a very fine serif, with superb upstrokes and upstrokes and a discreet nod to calligraphic writing.
To counterbalance the serif, what better than the Centra lineal typeface to accompany and complete the entire visual identity? A balance is created.

In addition to the typo logo, a coat of arms with multiple symbols linked to the activity of the company and an FS monogram which can live in a totally flexible way.