Introduction: In the world of design, inspiration can come from the most diverse sources. In our latest project, we had the opportunity to design the visual identity and packaging for Gotan, a Swiss artisanal beer that combines the elegance of dance, music, and architecture in a truly unique and exceptional creation.

The essence of liquid music: The inspiration for Gotan’s artisanal beer comes from the famous composer and producer Quincy Jones’ words: “If architecture is frozen music, then music must be liquid architecture.” With this idea in mind, we developed the Gotan brand, which offers the experience of “liquid music” to its consumers.

The experience of unity and enjoyment: Gotan’s artisanal beer invites you on a journey around the world through the richness of flavors and diversity. The combination of Swiss precision, French refinement, and Argentine passion creates this unique experience. The brand is inspired by joy, traditions, and music.

Why Gotan? The name Gotan is the reverse of the word “Tango”, which is a music genre created by immigrants from all corners of the world. Its purpose is to share their experiences and invite others to join a sensual and mystical journey through dance.

The packaging and visual identity: In designing Gotan’s visual identity and packaging, we aimed to create a fusion of architecture, music, and dance. The result is an exciting and unique external appearance for the artisanal beer, reflecting the brand’s essence in every detail.