Experi5ncia Consultancy believes that it is possible and necessary to carry out a real and authentic transformation of the individual and the company, in a corporate environment that often does not value human development. With an innovative and dynamic approach, the company proposes a new way of learning and developing, using experiential games and behavioral skills to drive change in the company.
The values of Experi5ncia Consultancy are centered on human connection as a key element for corporate success, valuing authenticity and humanity in its corporate education practices, always seeking a collaborative and connected environment.
The Experi5ncia Consultancy brand has a unique personality and a striking visual identity, reflecting its values and beliefs. To develop this identity, a comprehensive, playful and interactive project was created, with a vibrant and varied color palette, patterns and patterns that allow the visual communication of the brand in an easy and attractive way. The main pillars of the brand – human, multifaceted, artistic and creative – are reflected in every aspect of the company’s visual identity, from the logo to the website design and marketing materials. The main symbol of the brand is an iris of one eye, representing the entrepreneurial vision of Experi5ncia Consultancy and its ability to see beyond the obvious. Additionally, the pixel-shaped letter X fuels the idea of gaming and entertainment, reflecting the company’s innovative approach to corporate education.
In summary, Experi5ncia Consultancy is a company that seeks to promote real and authentic transformation of the individual and the company, using an innovative and dynamic approach to corporate education, with a focus on human connection and collaboration. The company’s brand is unique and striking, reflecting its values and beliefs, and using a comprehensive and creative visual identity to communicate with the public.
CREDIT
- Agency/Creative: Martins Creation Studio
- Article Title: Brand Design for Experi5ncia Consultancy
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: GOVERNADOR VALADARES
- Market Region: South America
- Project Deliverables: Art Direction, Brand Identity, Brand Strategy, Identity System
- Industry: Human Resources
- Keywords: Consulting, corporate, Games, brand identity, branding, Experience, interaction, interactive,visual identity
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Credits:
Designer: Diogo Martins