Dupamicaffeine is a YouTube channel owned by Nasser Al-Aqeel, a content creator born in 1993 in Riyadh, Saudi Arabia. He has a YouTube channel where he publishes content related to books. He also has a channel on Twitch, in which he publishes live broadcasts of electronic games.

What does Dupamicaffeine stands for?
Dupamicaffeine is a compound name that combines two words, Dopamine and Caffeine.
Dopamine: It is a hormone secreted in the body when its owner completes an achievement and makes him feel happy.
Caffeine: It is the substance that we get when we drink coffee.

Logo Concept
Pharaoh’s Face
The content that is presented on the YouTube channel is the books, the books are explained in detail in the channel; so there must be a touch in the logo and identity that suggests or symbolizes something of culture and history, so I attached in the logo the face of Pharaoh. And has also been considered an integral part of the logo and identity.
Headset
The client is very attached to music. he loves to listen very much to music; so in the logo there must be touches that indicate the presence of music, on which the entire identity was built, as the tagline contains the word music as well. And the music symbol was adopted mainly and considered an important part in the logo and identity.

The challenge
The challenge was to develop an association that included both the main brand (the channel for publishing content for books) and the other sub-brand (the channel for publishing content for games). The goal was to create a look that had a extroverted and flexible personality.

The solution
In order to create something that meets all the needs of both brands, I chose a flexible color structure according to each brand and logo derived from the main brand to maintain the identity and character of the original brand.