A new concept store in town just opened its doors in Lebanon and it’s ready to blow your mind with its 7 in-store categories mainly targeting teens and tweens. Joefish was tasked with creating the Brand identity along with the launch campaign which included OOH and a Digital campaign.

Background information:
Le Con7pt is a newly launched concept store in Beirut, Lebanon, designed specifically to cater to teens and tweens. The store offers a unique shopping experience, featuring the latest fashion trends, lifestyle products, and toys. Our team was given the task to create the brand identity and launch campaign for this exciting new venture.

Brand Identity:
We began the process of creating the brand identity for Le Con7pt by conducting extensive research into the target audience. Through our research, we discovered that teens and tweens are a tech-savvy generation, heavily influenced by social media and digital trends. They are attracted to brands that offer a unique experience and speak to their personal style. With this in mind, we developed a brand identity that is bold, playful, and modern.

Launch Campaign:
Our launch campaign for Le Con7pt was called “I AM Le Con7pt,” which was designed to emphasize the brand’s identity as a place for self-expression and individuality. The campaign portrayed the different styles and attitudes of our target audience, highlighting their unique personalities and fashion sense.

Out of Home Campaign:
Our out of home campaign also incorporated the “I AM Le Con7pt” theme. We designed a series of billboards featuring teens and tweens portrayed in 3d characters, each with a different style and attitude. The billboards were strategically placed in high-traffic areas around Beirut, including shopping malls and popular tourist destinations. The billboards were designed to encourage people to visit the store and discover their own unique style. Each billboard featured the tagline “I AM Le Con7pt,” followed by a call-to-action to visit the store.