Auma Pet is a space for those who are always with us. They are our best friends and need to be cared for as such. The project gives life to a brand that expresses itself through looks, licks, tail wags and purrs. Auma Pet is an environment that receives pets for a wide range of treatments: from aesthetic to surgical; and also includes a shop with accessories, food, medicine and hygiene products.

The challenge was to demonstrate in a visual way the feeling of retribution for the affection that pets have always given their guardians. Speaking of affection, there is no more meaningful gesture than a hug… and this gesture manifests itself in the brand’s logo by wrapping the pet with lots of love.
The logo captures the main concept of the brand and is supported by warm, cheerful and lively colours, just like the moments we spend with our companions.

Several phrases that connect feelings to pets composed the verbal language that reinforces the brand’s friendly visual appeal as for example “the clothes full of fur and the heart full of love” and “demonstration of affection from the tip of the snout to the bottom of the chest. The animation gives the project the life it needed to charm: it translates the understanding of the gesture of embracing and allows the feeling of comfort (such an important attribute for the business).

A project full of warm messages that evokes good memories with our four-legged companions and captivates us to seek new experiences with them. Auma Pet, giving back affection.