• Project

  • Region

  • Industry

Packaging Design for Flower Brew Spirits

Packaging Design for Flower Brew Spirits

Huqiao Winery·Flower Brew is a special product of Hubei Hongliangye Wine Co., Ltd. Produced in Jingzhou City, a famous historical and cultural city in China, it is brewed with high-quality red sorghum, fresh roses, and Yangtze River water from the Jianghan Plain, taking advantage of the unique natural environment on the banks of the Hudu River, and carefully brewed using unique traditional techniques without adding any food additives. The aroma of the wine is elegant and the fragrance of flowers is refreshing. After drinking, there is a pleasant fragrance of roses when you exhale, sobering up quickly without hangover.

The registered trademark of Huqiao brand Hongliangye is one of the first batch of time-honored brands in Jingzhou, and the traditional brewing technique of Hongliangye has been included in the Jingzhou Intangible Cultural Heritage List.
In the Spring and Autumn Periods, Bian He, a native of Chu, was famous all over the world for his “Bi of Heshi”.
Later generations settled on the banks of the Hudu River and made a living in Amitabha Temple for several generations.
Later generations collected raw jade along the Yangtze River to build cellars according to their ancestors’ method of “Jade Wine Jue”.
That is the “uncut jade cellar” located in Tiger Bridge Winery in Jingzhou.
The wine brewed in the Puyu cellar is naturally aged, mellow and soft, and then distilled in a traditional pot.
Harmful substances can be volatilized. Although the yield rate is low, the aftertaste is clean and refreshing, which is the best among wines. This is the old Huqiao wine, called “fine nectar and jade liquid” by the ancients.

CREDIT

  • Agency/Creative: Riverside studio
  • Article Title: Packaging Design for Flower Brew Spirits
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: China
  • Agency/Creative City: Wu Han
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Packaging Design, Product Design
  • Format: Bottle, Box
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Liquor,Alcohol,Spirits,Whisky,Vodka,Gin,Wine,Packaging design,Packaging,Bottle design,Beverage packaging, Alcohol packaging,

  • Credits:
    Creative Director: Wang zhengmin

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
4
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
5
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
3
Bad
Vote
0