Apella is a new law firm located in Lima, Peru, specialized in litigation, arbitration, and government contracts that reinvents and democratizes legal services in the country.

Apella believes that the law should serve everyone, not just those who can afford it. Being accessible and inclusive is what makes them stand out. At Apella you can find a quick response to your legal problem and have access to expert specialists with more than 30 years of experience who promote a culture of transparency, empathy and commitment in their clients relationships.

“Apelar” (Appeal) as an intransitive verb means:

“To resort to a person or a thing to resolve a matter”And we want to be the one to whom people can appeal to accompany them, guide them and defend their causes.

The project development was focused on understanding the market and clients through research in order to develop an identity that reflects the values of the firm and that challenges the classic way in which law firms are presented in the country. From the way the firm communicates to its photography.

A logo abbreviation was developed to maintain an iconic and responsive element thinking of all the brand applications that the digital world demands today.

Also a graphic system was developed that starts from elements of our logo for digital applications and printed elements. The photography direction establishes a sober and elegant aesthetic through desaturated tones and a special kind of lighting.

The result is a solid, elegant, modern and sophisticated visual identity, which firmly reflects the firm’s values but with a modern sense and a lot of class.

The logo and its responsive abbreviation are complemented by a visual system that has been built to contribute to the vision and that will allow the brand to be relevant for the next decade and beyond.This identity leaves them ready to extend access to justice to more people throughout Peru.