Fitthree is a personalised nutrition company delivering ready-to-eat food that’s customised for diet, taste and lifestyle. We serve the Singaporean population who have chosen to eat specific diets for their health.

Branding design is of utmost importance for Fitthree. In today’s competitive market, where consumers are overwhelmed with choices, a strong brand image can make a significant difference in the success of a business. Branding is essentia as it can helps Fitthree to differentiate themselves, build trust with consumers, create recognition, differentiate products, and establish an emotional connection. A strong brand image can be the difference between success and failure in a highly competitive market.

Values
Life Balance : good food for diet and lifestyle, conveniently delivered.
Community : we support our communities, the local chefs we partner with, the gyms and fitness businesses
Transparency : transparency in sourcing, transparency in our process
Sustainability : sourcing responsibly, reducing food waste, reducing carbon emissions

Target Audience
Intentional or mindful eaters
Young professionals.

The goal for this project was to make sure fitthree stands out in the market and to portray their values visibly. We used pattern as an opportunity to add individual icons that represent life balance, community, transparency and sustainability.

Solid FT logo symbol was designed as a way of symbolising their initials (Fit and Three) in a connecting way because we stand together with our community. Pattern is designed in a same way for brand’s consistency. This is the final approved version.