Inspiration comes from the goal of living day by day, making your own way, freeing yourself from preconceived ideas and opening yourself up to experience. The idea symbolizes serenity, balance and simplicity, all summed up in a single statement: the experiences lived. The name is a key part of conveying that idea. Balanced, understated, modest and intriguing features are qualities that stand out in design and how it should be perceived.
To emphasize the concept, a deep dark blue color was used, a hue associated with serenity. The same color pouring bottle cap is used to lengthen the packaging. The label was designed in white to give a more natural look. The symbols represent the possibilities in life that arise from breaking free from preconceived ideas. Both the circle and the triangle are inspired by the pointed shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted color palette, composition, and label aim to create visual harmony. The bottle seems to have two skins: the blue color of the container and the enveloping white label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
CREDIT
- Agency/Creative: Superfluido
- Article Title: Buenandanza Extra Virgin Olive Oil Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Úbeda
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: embalaje, diseño de embalaje, diseño de etiquetas, diseño gráfico
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Credits:
Embalaje: Buenandanza
