Nessen Co designs paperboard tube packaging for Aster’s CBD Pastilles for relaxation or anything really. Balancing efficacy and cheeriness, Aster’s minimal packaging design features clinical, functional typography punctuated by unique, delightful accents—promising to make dull days a bit more enjoyable.

“The experience of using the product was our primary inspiration. We wanted to create a product that at first blush felt very polished and serious, but as you spent time with it a more playful side would emerge. The packaging is primarily type-based and set in the Neue Haas Grotesk, a classic, Helvetica predecessor which lends a neutral, authoritative voice to the brand. However, upon closer inspection the serious text is actually peppered with subtle underlines, outlines, dingbats, type-based seals, and other eccentric decoration that you would expect to find from a more indulgent product like a vintage candy. We were trying to create a visual metaphor that said, if you take this product you’ll have a better outlook and with that you start to see these fun sides emerge out of boring everyday places and situations.”

Along with 200mg broad-spectrum CBD per serving, Aster’s CBD Pastilles includes mood-lifting L-theanine and reishi mushroom and comes in three flavors: mint, lavender, and watermelon.

Brooklyn-based Nessen Co builds identity systems and packaging designs made to succeed in a busy, distracted world. They leverage data, psychology, experience in the complex world of manufacturing and distribution, and cultural literacy.