The city of Lviv is the capital of tourism in Ukraine. It can also be said that this is also a gastronomic center, since it has the largest number of establishments per square meter. This does a certain magic because many new cuisines appear and their adaptations in a modern manner, taking into account the context of local products and different audiences.
Tikithai is the first authentic Thai street food in Lviv. During our rebranding, the main goal was to transfer the visitors to the noisy atmosphere of Thai streets. Fresh & vibrant Ton of Voice, updated logo, modern typography, new pattern system, and bright color palette – all this speaks of a new Tikitai.
In the center of the cafe’s identity is a logo created based on graphic frames and forms found on all carriers of the brand and build its recognizability everywhere. The logo consists of a shape that mimics an open WOK package.
The site’s style is based on the general identity of the cafe, and the basis of recognizability and mood is laid by branded stickers found on all media.
We have never been to Thailand, but we have researched and designed the design based on global ideas. We really hope to get there and taste the food there. We fell in love with its culture while working on the project.
After the project’s launch, the restaurant began to develop into a network rapidly, and three more new establishments were opened. This made it possible to spread the culture of new tastes in our city. We are proud of this project and are regular visitors to this establishment.