Lamarr.AI uses artificial intelligence (AI), aerial robotics and machine learning to serve and support the built environment.
We were approached by the Lamarr.AI team to create a strong, compelling brand identity that suits the needs of the brand.
Challenge
Create an exciting brand to attract interest in the brand’s technologies, generate exposure and stand out between the competitors.
Solution
Starting with the logo, the Lamarr.AI Icon consists of two parts, the left one shows the letter L for Lamarr while the right part shows an arrow moving upwards representing growth and forward thinking.
The icon is paired with custom made typography that features mono spaced letters to represent the coding background. The endings of each letter are designed to represent an arrow to further emphasize the concept of forward thinking.
The identity features modern, bright colors inspired by the heat map colors usually seen in climate reports.
With a combination of contemporary typography, bright colors and 3D Imagery the Hani Jamal Studios team was able to create a solid, distinctive identity that is guaranteed to push the brand forward.
CREDIT
- Agency/Creative: Hani Jamal Studios
- Article Title: Lamarr.AI Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Global
- Project Deliverables: 2D Design, 3D Motion, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Editorial Design
- Industry: Technology
- Keywords: technology, climate change, artificial intellignce
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Credits:
Creative Director: Hani Jamal
Web Designer: Ahmed Fathy
3D Design: Mohammed Omran
