In recent years, CBD has been widely popular in healthcare, supplements, skincare, sleep aids, etc. However, there are very few brands that have launched in the space combining high-performance CBD with craft coffee.

Atlas Branding, a female-lead branding and packaging design based in North Carolina worked with the female-founded Lavender Coffee Boutique from Denver, CO to imagine a premium coffee brand that introduces high-performance CBD coffee to the luxury market.

The packaging design experience feels editorial and leaves customers with a sense of calm in their morning routines. From developing a custom logotype, to oil painting an abstract Colorado landscape in shades of purple, clay and brown, the design balances an intrinsic femininity that intentionally connects with their ideal female demographic.

The original oil painting was divided into four sections so each coffee bag uses its own unique piece of the landscape. When sitting together on the shelf, the packaging design becomes one cohesive landscape painting.

All aspects of this design from the brand identity, brand strategy and coffee packaging design to the product photography, were completed in-house at Atlas Branding’s studio and team. Atlas wanted customers who purchased Lavender Coffee to be proud to display this little piece of art on their kitchen countertops.

“When we partnered with Atlas to design the Lavender coffee packaging, we knew we needed to create something new within the luxury and natural space. We also knew we wanted our packaging to reflect our mission of creating moments of calm,” said Lindsey Sozio, Lavender Coffee Boutique founder.