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Commemorative Drink for the End of the Year Parties by! Hi! Estudio

Commemorative Drink for the End of the Year Parties by! Hi! Estudio

Time of pleasure, for better or for worse of the year.
nothing better than a good liquor that combines the traditional flavor of Mexico with the contemporary representation of a Christmas icon.
Verbena Gratitud is a break in the year that allows us to celebrate, reflect and give thanks. Few pieces for many friends.
The New Year’s Eve celebration is a tradition in almost the entire world, according to the customs and beliefs of each country, to say goodbye to the old year and look forward to the coming year. December 31 symbolizes the closing of a cycle, with goals and purposes to achieve during the coming year.

What is the origin of New Year’s Eve?
It is estimated that the first New Year’s Eve celebration originated in Mesopotamia in the year 2,000 BC, between the months of March and April, signifying the beginning of the new harvests. It represented the beginning of spring and its first moon with the celebration of the Akitu, welcoming a new year for twelve days in which ceremonies were held in the Esagila temple, the home of the god Marduk.

Later, in 46 B.C. Emperor Julius Caesar imposed that January 1 would be the date to celebrate the entry of the new year, because the cycles of the Moon were not constant, causing lags in the seasons according to the Mesopotamian calendar.

By virtue of this, he commissioned the astronomer Sosigenes to establish a new solar calendar, called Julian for the god Janus, which symbolizes the beginnings and which is represented with one part of the face looking towards the past and another towards the future.

January 1 was the date destined to welcome the new year and the extension of the festivities and celebrations, such as the Saturnalia festivities in honor of Saturn, the god of agriculture. (source:https://www.diainternacionalde.com)

CREDIT

  • Agency/Creative: HI! ESTUDIO
  • Article Title: Commemorative Drink for the End of the Year Parties by! Hi! Estudio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Tepatitlán
  • Market Region: Global
  • Project Deliverables: 3D Art, 3D Design, Advertising, Animation, App Design, Architecture Concept, Art Direction, Brand Architecture, Lettering, Paperwork
  • Format: Bottle
  • Substrate: Ceramic
  • Industry: Food/Beverage
  • Keywords: spirits, christmas, mexico, hi estudio, design, mexican design, colors, packaging, mexico, drink, conmemorative, verbena, gracias, thanks, end year, navidad, hi, histudio, tepa, diseño tepeño, tepatitlan, jalisco, gabriel cuevas, alan aguiñaga,

  • Credits:
    HI! ESTUDIO: Hi estudio multidisciplinario

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