The Bank of Alexandria is one of the largest banks in Egypt, with 210 branches across the country.It has a market share of almost 7% and had assets of 5.2 billion euros (US$6.5 billion) as of June 30, 2006. Intesa Sanpaolo is the major shareholder in the bank. It holds 70.25% of the bank shares, IFC holds 9.75% and the Egyptian Government holds 20%. Mahmoud Abdel Salam Omar, who is a former head of the Egyptian Banks Federation, is a former Chairman of the bank.

“Our identity is built on strong and shared values. We compete in the market with a sense of fair play with our Reference Values and Principles as a guide to our day-to-day activities.
Our growth strategy aims at creating solid and sustainable values from the economic and financial, social and environmental standpoints, built on the trust of all our stakeholders.”

The aim of redesigning the identity was to give a new and modern spirit to the bank and its customers, as when Intesa San Polo Group entered Egypt, they did not design a special identity for the Bank of Alexandria and relied on their own logo unlike the rest of the group, in addition to expressing the current direction of the bank, which is certainly growth. Modernity and sustainability. Focus was placed on the element of growth in the visual identity and in its elements and application to bank cards, publications,
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Reference Values and Principles
Know more about Alexbank’s values and principles…

Our identity is built on strong and shared values. We compete in the market with a sense of fair play with our Reference Values and Principles as a guide to our day-to-day activities.
Our growth strategy aims at creating solid and sustainable values from the economic and financial, social and environmental standpoints, built on the trust of all our stakeholders and based on the following values:
Integrity
We pursue our goals with honesty, fairness and responsibility, in full and true respect of the rules and professional ethics and in the spirit of signed agreements
Excellence
We set ourselves the goal of continuous improvement, forward thinking, anticipating challenges and fostering creativity aimed at innovation, both recognizing and rewarding merit
Transparency
We are committed to making transparency the basis of our actions, advertising and contracts in order to allow all our stakeholders to make independent and informed decisions
Respect for specific qualities
It is our intention to combine large-scale operations with profound local roots and to be a bank with a broad vision, without losing sight of individuals
Equality
We are committed to eliminating all forms of discrimination from our conduct and to respecting differences in gender, age, ethnic origin, religion, political and union persuasions, sexual orientation, language or disability
Values of the individual
The value of each single person is a guide for our modus operandi: we use listening and dialogue as tools to continuously improve our relationships with all of our stakeholders
Responsibility in the use of resources
We aim to use all of our resources attentively, promoting behavior based on resource optimization and avoiding waste and ostentation, and we give priority to choices that take sustainability into account