Boundless Brand Design partnered with Fettercairn, the whisky makers determined to do things a little differently, to create a bespoke campaign for global travel retail to and elevate the brand’s story and unique Whisky range. A relatively small distillery by comparison to global brands, Fettercairn needed a bold approach in order to make their mark within this busy environment, and engage with consumers on why their brand and distilling techniques deliver a whisky like no other.

The aim was to invite travellers to explore the wonder of whisky from Fettercairn’s unique point of view, and open a world of curated and creative natural discovery around their brand proposition; Rare. Pure. Enlightened.

We created an inspiring brand world look and feel that celebrated the art of nature, paying tribute to the human creative skill and imagination of the brand and product creation. Artistic in its design but process driven in execution, we tailored to each Fettercairn proposition, incorporating the flavour cues, and tasting notes that can be found within each individual whisky.

Across the brand world activations, we bring to life dynamic swooshes of paint that have been inspired by the streaks of water that fall down the stills, bold pops of teal green that speaks to Scotland’s natural garden from which the ingredients are distilled. When juxtaposed against the copper graphic lines of the still pot itself and the flavour profile of the whiskies, it creates a broader sense innovative and doing things differently. Set against the white background, the contemporary colours and graphic assets deliver both a dynamic and intricate world of storytelling, leaving you interested to learn more.

Hamish Shand, Founder and Executive Creative Director, says; “We are thrilled to have created such a contemporary and striking look and feel for the brand within GTR. In such a busy travel environment, this creative is sure to have impact. The storytelling is clear and consistent, ensuring that the unique and innovative features of the brand and whiskies are delivered in a coherent and consistent way across all the brands touchpoints in this space”