Project Description :
Our task is to persuade the coffee and fruit smoothie entrepreneurs to switch from their usual regular syrups to our “Freshy Fruit Syrup” brand. According to the study regarding the fruit syrups in the market, we found that most brands utilize the fruit picture about one-third of the area on the label for brand details. In addition we have discovered that the consumer insights of the target entrepreneur groups relate to two influential points of consideration in their switch. First logical reason is being better taste, where the second is that the product packaging has to be impressive and distinctive with the appearance that helps promoting their shop business.

Solution:
Because “Freshy Fruit Syrup” brand is a newcomer in the mass market, we therefore have to take advantage of consumer insight in our development. Not only real fruits are mixed in the ingredients but also we offer a simple solution in assisting the arrangement of fruit display. We communicate the perception that is commonly seen in most farmers fresh fruit market display through the packaging design which has a fruit stacking shape bottle with the wraparound label illustrating its fruit skin natural freshness.

Result :
This is a very interesting, clear, unique, and outstanding syrup packaging design the “Freshy Fruit Syrup” sales has increased rapidly. Due to the package beauty and differentiation from other brands on the shelf, most entrepreneurs have purchased every taste of the “Freshy Fruit Syrup” for kiosk decoration to and promote attractive sales appearance of the shop.

Freshy Fruit Syrup has been launched throughout Thailand in 2022 and is expected the reach southeast asia distribution in 2023