Ellers Farm Distillery is a new carbon-neutral, state-of-the-art distillery based in the naturally beautiful setting of the North Yorkshire countryside. The state-of-the-art distillery is one of the top three largest in the UK, capable of producing 2 million bottles per year, and has been built with a sustainable mission at its core. Carbon neutral since day one, with an ambition to be climate positive within three years, Ellers’ commitment to sustainable practices has earned them a Pending B Corp.
Cardiff, Wales-based Limegreentangerine have designed the brand and packaging for Ellers’ first eponymous range of gins and gin liqueurs, Y Gin (Y being a synonymous shorthand symbol of Yorkshire). First in the range to be released are a classic dry, Original gin, and a moreish Sloe gin, with more to be added as locally-sourced ingredients become seasonally available. The labels feature Ellers’ bespoke typeface, EFD Headline, developed by Simon Walker of Beasts of England foundry, an adaptation of his retail typeface, New Forest. Connecting people with place, purpose, and product, the labels tap into an illustrative expression of their unique, naturally rich Yorkshire enclave, nestled amongst woodland and miles of rolling fields and farmland.
Ellers swept the board at the 2022 Spirits Awards with their vodka and range of gin liqueurs. Master Distiller Jamie Baggott’s trophy cabinet already includes World’s Best Vodka at the coveted San Francisco awards.
Printed on an ultra-tactile uncoated stock and finished with a flexo matt varnish, gloss tactile silkscreen, and hot foil gold. The labels extend the Ellers Farm destination brand visual, also created by Limegreentangerine. It’s built around notes of nature, enchanted woodland, and Yorkshire’s many storied folklores and myths, combining to create a visually rich, playful, environmentally empathetic, and engaging brand language.
CREDIT
- Agency/Creative: Limegreentangerine
- Article Title: Packaging Design for Y Gin Ellers Farm Distillery
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: CARDIFF
- Market Region: Europe
- Project Deliverables: Advertising, Illustration, Packaging Design, Type Design
- Format: Bottle
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Gin, packaging, spirits design, gin label, illustration, advertising, Yorkshire, Cardiff
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Credits:
Art direction: Alex Down
Illustration: Katie Morgan
Type design: Simon Walker
Photography: Paul Farquharson
Print: Berkshire Labels