Branding Norway’s Westernmost Fish Farm
Bue is a the westernmost fishfarm in Norway. Producing sustainably harvested landbased Fresh Island Salmon.

The brands ESPs are the fresh atlantic waters, the Island fishing traditions, the harsh elements and the strong currents.
All optimal conditions to harvest a superior athletic salmon. With the merger of old traditions and new technology, this gives them a current advantage.

Brand film narrative:
In the ocean gap furthest west in Norway, there is a lot of resistance.
A resistance creating resilience in both fish and folks.

Since the dawn of day, Salmon has been our way of life.
A life lived on nature’s terms.

We still live in harmony with nature, but times are changing.
Now we harvest the fish on land instead of catching it at sea.
A more sustainable solution for both islanders and the planet.

The salmon keep swimming as it has always done, Naturally strong, against the current.

Bue® Salmon Current Made

Photography for branding

Resistance builds resilience
Only with resistance can we build resilience. Only with resilience can we make progress. Sitting on the edge of the ocean gap, the Bue Islands encounter a lot of natural resistance.

In one with the elements
Bue islanders work with, against, and in one with the elements. Here resistance builds character and communities. The strong currents create resilient, healthier fish – and folks too.

Norway’s westernmost island community
The Bue Islands naturally stand strong against tides and currents. This windswept fishing community comprises over 300 islands, islets, and reefs, of which only 15 are inhabited.

Rooted in Origin
As far west as one can get in Norway, on the edge of the ocean gap, the Bue Islands have long been shaped by tides and currents. Going right back, the Norse use of ‘Búi’ meant ‘settled’. The name derived from the old fishing huts of the early settlers, who came in numbers to the Bue Islands from the mainland during the rich fishing seasons.

Permanent settlement traces a long way back too. A fishing community on the Bue Islands is named in the ancient saga of Egil Skallagrimsson. The strategic location of the islands on the old sailing routes along the coast and across the sea has made the Bue Islanders opportunity-seeking and outward-looking.

Fish provided a livelihood for generations of the islanders – who have made a living by working with and against the forces of nature. Fish are still a way of life, but times have changed. Today, the Bue Islanders raise salmon, instead of catching them out at sea. They still do things their own way, however, and the fish still swim in and against the ocean current, as they always have.