A new product that doesn’t take itself too seriously, Oh Fudge is all about that great creamy, sweet taste that comes with fudge, in 4 different flavours and perfect for those small gifts.
Our brief was to create a brand and packaging that could be used for gifting, reinforcing a premium but playful approach, utilising colours that were bold, striking and impactful, and developing illustrations that reflected the product inside.
In terms of the product name we started with a clean sheet, Relax recommended over 50 product names, but the name OH Fudge was chosen as it was short and sharp and encapsulated what the products were about.
Relax created 4 different flavoured packs, utilising an illustrative style for each, plus colour coding that gives these unique pouches a premium feel.
The products have been launched in Australia and the US.
CREDIT
- Agency/Creative: Relax Design
- Article Title: Oh! Fudge Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Pouch
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: Food packaging, Fudge, Gift
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Credits:
Creative Director: Paul Frost
