Candly&Co, based in Warsaw and operating worldwide, produces and sells home fragrances such as candles, diffusers, and scented tags.
I redesigned the overall visual identity and applications, including packaging for all the products, reflecting the brand’s core values such as elegance, boldness, and newness. The main line consists of eight fragrance notes, each of them assigned to one color. Core brand and packaging elements are gradients (symbolizing the ephemeral diffusion of scents) and marks – the main typographic logo (Candly&Co) and graphical submark (Candly) based on shapes such as circle, half-moon, and wave, which subsequently turns into geometrical patterns visible on the sides of product boxes. One of the brand expressions – wavy text – follows the forms of those figures.
The company’s flagship and best-selling products were statement candles with motivational or funny sentences. The main challenge was to keep those products but to give them an elegant, consistent feeling and find a way to display them all together with the new luxurious candles line. I decided to keep the variety of fonts, instead of being limited to just a few, but redesigned some of them to keep this elegant and minimalistic vibe. The philosophy behind it is that the basic line’s simpleness serves as a canvas for the slogan collection which can be broaden (for limited collections for example).
CREDIT
- Agency/Creative: Kornelia Kiełbasa
- Article Title: Candly&Co Home Fragrances Rebranding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Branding, Graphic Design, Identity System, Logo Design, Packaging Design, Packaging Guidelines, Pattern Design, Product Design, Rebranding, Type Design
- Industry: Hospitality
- Keywords: candles, home fragrances, diffusors, packaging
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Credits:
Photographer: Kristina Ivanch
