A brand refresh for Alfayomi coffee, inspired by the brand’s long heritage as it was founded in 1938,
Since 1938 Alfayoumi Coffee has been in coffee industry with it is unique taste and strong aroma. offering the finest kinds of coffee with a variety of options roasted and grounded, pure and flavored.

We made a research about the advertising style in the street and journal ads also in the movies posters during this era to decide which style we are going to Continue with. and after a look into the market and competitors and wrapping up our mood board,
we decided to keep the logo but add some new enhancements like making the lines more clean and sharp, and changing the font to something more readable.

We came up with a brownish color palette, and many variations of packs each one targeting a certain segment with a customized persona. We used a certain Arabic quote on every pack, every quote is related to this kind of coffee describing how you might feel during drinking that flavour.
then we made a customized sticker that could be printed on the pack itself or be printed separately and affixed on the pack later, each sticker shows the roasting level, date and the pack weight plus a blank space for the barista to write down any notes or jottings
For some photos we used an AI coloring generator plus Adobe photoshop Neural filters to colorize these photos to use in the social media posts,

And finally we introduced a quick preview about how the website would look like and how could we preview the packs on the web pages.