Fermento 2.0 is the result of two brothers’ dream, Salvatore and Rosario, who are extremely keen on yeast-raised pastries.

Fermento is an Italian term derived from the Latin fermentum, which can express the idea of “being in motion” or even refer to “a state of apprehension caused by willpower of innovation”.

This passion ferment in them since they were teenagers, when they first experienced working in catering during summer.

In 2021, they developed the idea of opening their restaurant in the historic centre of Cefalù, focusing on the pizza industry. The constant research of the finest raw material produced daily in the local companies combined with craft beer and wine is what makes Fermento 2.0 a high-level restaurant.

Being in fermentation. This feeling of perpetual movement is exactly what is behind such a visual identity.

The logo wants to express expansion, almost symbolising the pizza dough’s process of leavening. The F of Fermento, embedded within it transforms the horizontal middle trait into a flame. The different fonts blend as if they were flour, salt and yeast, emphasising the dynamicity of the entire project.

The colour palette was studied in collaboration with the design studio to align the mood of the restaurant.

On top of the the logo design and the related brand identity, we enriched the Fermento 2.0 project with dozens of different stickers, whose aim is to convey a feeling of dynamism, just like in the fermentation process previously discussed. Although the stickers have a low economic impact, their visual impact is huge.

On 19 November 2022, Fermento 2.0 marked its first anniversary. The restaurant is doing super well, and its future prospects are definitely positive ones.

Collaborating on this project since the very beginning, giving it character and watching it grow was an absolute pleasure that came with great satisfaction.