Purpur Pads are your vagina’s new besties.
To make them the most awesome pads we’ve cozy-pink color with strict&sharp typography in order to fit visual preferences of millennial’s, gen z’s and their moms.
Logo on each side of the box allows even to create a press-wall made of Purpur Boxes and catches attention from any angle.
The main secret is hidden inside: open the box to discover beautiful illustration of a vagina, each edition has it’s own.
Purpur pads are designed to put period-shame aside and empower the dialogue about menstruation.
CREDIT
- Agency/Creative: Polina Zagumenova
- Article Title: Purpur Pads Packaging Design
- Organisation/Entity: Creative, Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design, Product Photography
- Format: Box
- Substrate: Pulp Paper
- Industry: Health Care
- Keywords: pads, period, beauty, menstruation, body, woman, female
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Credits:
Creative Director: Elena Zaharova
Brand Development: Anfisa Savchenko
Graphic Design: Polina Zagumenova
Illustration: Anna Koroleva
Photo: Jenya Filatova
Photo: Jenya Bez Zavtraka
Stylist & Set Designer: Zula Alieva
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
