Tinder fungus is a medicinal mushroom that can be seen in all seasons of the year. This mushroom is as hard as wood and has a shape like a niche or a horse’s hoof. This mushroom is widely used in traditional medicine and plays an important role in the treatment of digestive diseases, inflammation, and cancers Also, the place where these mushrooms grow is on trees and dry tree trunks.
Tinder fungus is not easy to eat because it is firm and hard, therefore, it is used as a powder and supplement.
Dynamic Mushroom Company, which has a long history in the processed products of all kinds of medicinal mushrooms, has collaborated with Arengard Design Studio to design its new visual identity.
This graphic studio offers product design with hand drew a style.
If you see manual lines and sketches in the logo design, this type of design is a part of the design style of Arengard Studio, and most of the products designed in the history of this studio are of this style.
At the request of Dynamic Mushroom, this collection is designed in a modern and simple style.
In the design of this brand, only one main color (phosphor green) has been used to show simplicity to the audience.
This green color stands out under ultraviolet light due to its phosphorescence.
In the design of packaging, business cards, and handbags, you can see irregular lines inspired by the tinder fungus.
CREDIT
- Agency/Creative: Arengard studio
- Article Title: Logo Identity and Packaging Design for Dynamic Mushroom
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Advertising, Brand Design, Brand Identity, Branding, Food Styling, Graphic Design, Identity System, Industrial Design, Logo Design, Packaging Design, Product Design
- Format: Bag
- Substrate: Plastic, Pulp Carton, Pulp Paper
- Industry: Health Care
- Keywords: Packaging
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Credits:
Freelancer: Arengard studio
