The Client:
Greenwhey is a European sports nutrition brand. It is fully vegetarian and doesn’t consist of any animal based proteins.
The Keywords: Vibrant, Bold, Assuring, Natural
The Solution:
The colour palette consists of neutral colours combined with some cold blue and purple colors. These colours were chosen to show the naturalness and ingredients of the products. In addition to the unique pattern designs, we set specific flavour colors, such as vanilla colours for the vanilla-flavored product, brown colours for the chocolate favors, and blue colours for the blueberry.
We have created unique patterns made out of one main colour and its shade for the specific products. The “Rice and Peas Protein” pattern design, for example, consists of simplified shaped illustrations of rice and peas. Alternatively, the “Multivitamins” pattern design includes illustrations that resemble hair, as the product’s purpose is to improve the overall immune system, including hair and nails.
CREDIT
- Agency/Creative: MarkaWorks
- Article Title: Brand Identity for GreenWhey Plant Based Protein
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: 3D Design, 3D Modelling, Brand Identity, Brand Rejuvenation, Brand Tone of Voice, GIF Animation, Packaging Design, Pattern Design, Rebranding
- Industry: Health Care
- Keywords: Plant Based Protein, Whey, Isolate, Sport Nutrition, Vitamins
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Credits:
Creative Director: Mustafa Akulker
