Tbilisi Mall, as one of the largest shopping malls in Tbilisi, needed new graphic style to illustrate different type of content. We decided to take the facade of the building as a design grid and enriched it with geometric illustrations. When thinking about the new style, we understood, that the facade was unique enough to use it as a source of the visual identity. So we used the shapes and compositions from the exterior of the Building and filled it with different geometric shapes, illustrations of people, different objects, food, animals and so on.
The Project was very successful on the Behance, it got 2 badges, one of illustrator and one of graphic design.
CREDIT
- Agency/Creative: Davit Msakhuradze
- Article Title: Graphic Style for Tbilisi Mall
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: Georgia
- Agency/Creative City: McCann Tbilisi
- Market Region: Europe
- Project Deliverables: Brand Redesign, Illustration
- Industry: Retail
- Keywords: mall, shopping, illustration, design, flat, color, face, blocks
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Credits:
Graphic designer and Art Director: Davit Msakhuradze
Art Director: Tata Megrelishvili
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
