OurCreative help Webbox take the lead in an ever-growing seasonal pet market.
Webbox seasonal ranges were lacking the fun and joyous personality that is at the heart of their existing “life’s a game” proposition. This, coupled with an ever-growing amount of pet parents wanting to spoil their fur babies, provided an opportunity to re-invigorate their dated seasonal range, from Christmas to beyond with a more cohesive range that can spread the Webbox joy at seasonal events throughout the year. After all, pets aren’t just for Christmas.
As well as feeling dated, the current festive packaging design felt disconnected from the all year round range, lacking the Webbox charm, personality and any graphic synergy.
Of course, treats aren’t just for Christmas, the illustrations, tone of voice and logos were all adapted to allow the joy to last all year round.
Our modern and eye-catching design lets our cheeky and mischievous pet illustrations take centre stage, delivering festive fun and joy. All of the illustrations were created and crafted in-house by our very talented illustrator, creating an extensive suite of festive dogs and cats causing plenty of merry mischief.
The new design now delivers a modern, eye-catching and giftable range that delivers sacks of personality and Webbox brand synergy.
CREDIT
- Agency/Creative: OurCreative
- Article Title: Webbox Christmas Packaging Design by OurCreative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Leeds
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design, Packaging Guidelines
- Format: Box, Tag, Wrap
- Substrate: Pulp Carton
- Industry: Retail
- Keywords: Packaging, packaging design, brand identity, illustration
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Credits:
Creative Director: Jon Dignam
Design Director: Gareth Ball
Senior Designer: Joe Wallis
Illustrator: Chris Charlton
Managing Director: Kim Van Elkan
