Armeanu Creative Studio provided branding services for a bicycle brand. They created the strategy and implemented it, which was aligned with the client’s personality and style guide.
Thanks to Armeanu Creative Studio’s help, the client’s brand was established, from the website to their social media channels. The team conducted regular meetings and was responsive throughout. Above all, their collaborative approach impressed the client.

The logo is a minimalist and funny representation of a donkey, baited out of the circle by a banana (which stands for healthy food and energy).
The donkey is a symbol of power, service and peace.

We encourage people to be active and step out of their comfort zone to discover a mobile and healthy way of life.
Therefore our tagline is “Cycle Out”.
If we consider the logo to be a clock, the donkey’s ears indicate 10:07 (ten:07) – “the banana time”.

Naming
There are over 107.000.000 registered trade marks worldwide. Coming up with a good, original and unique name is almost an impossible mission. We need to get unconventional and explore daring ideas that can be connected with the brand story.

Ten:07 [ten o seven] is a great curiosity trigger. But what does it mean? Did you see the banana in the visual concepts?

10 o’ clock is Dan’s first meal of the day that consists in just one banana. The fact is that he accidentally set the alarm for 10:07. When he was building handmade custom bicycles for a different brand, every day at 10:07, when that alarm went on, someone in the factory would say „It’s banana time!”. There you go: we have a name and a tagline.
„Ten:07 – It’s banana time!”