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ЦУ-Е-ФА Packaging Design

ЦУ-Е-ФА Packaging Design

Sweets TSU-E-FA (Stone, scissors, paper), game sweets for children and adults. After mixing well, the players take out their candies. The one who wins will get a deuce.
Everyone has 55 candies to win.

The idea behind the TSU-E-FA (Rock, Paper, Scissors) concept is reflected on the outside of the package. Game candies have different flavors and are indicated by the background color. There is a taste of barberry, apple, orange, etc. And the candies themselves are of different colors, so that it would be easy to remember who pulled out which candy. The idea was conceived for a company that would have fun and tasty time.
Plastic cups are convenient for manual shaking and mixing of sweets.

The initial idea was to create an interactive design for candy packaging. So that they buy not only for the sake of taste, but also collect sweets for the game, so that the product will cheer people up doubly and be useful for their intellect. And I remembered the chewing gums of the 90s, when children collected liners, pictures of cars and played cards with them. I immediately remembered the game stone, paper, scissors and decided to implement our design, so that it would be useful for children to train their mind, resourcefulness, intuition. The quick decision process is very beneficial for everyone.
We assumed that the excitement of the game will appeal to everyone, will not leave many indifferent. People both children and adults will play for fun and at the end there will be a winner with a lot of trophies. And if you wish, you can treat others, the winner can treat others.
This idea was liked not only by fellow designers, but also by many mothers, after research. Not only children were interested, but adults were also willing to buy.

CREDIT

  • Agency/Creative: Shumkar Moidinov
  • Article Title: ЦУ-Е-ФА Packaging Design
  • Organisation/Entity: Creative, Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Kyrgyzstan
  • Agency/Creative City: Bishkek
  • Industry: Food/Beverage
  • Keywords: WBDS Creative Design Awards 2022/23

  • Credits:
    Designer : Shumkar Moidinov

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